October 30, 2010


The key is not to forget that the comedy needs to lead the brand, not the other way around.

Ricky Van Veen Splitsider. http://splitsider.com/2010/10/can-branded-content-be-funny/


See Post tags #ricky van veen #splitsider #internet #video #branded content #television #advertising #college humor #gizmodo #john herman

February 1, 2011


If every Nielsen Family watched a show the day after it aired but skipped through all its ads, that show would probably be canceled.

- “Why Nielsen Ratings Are Inaccurate, and Why They’ll Stay That Way”

Splitsider

John Herrman

Shit needs to change, man.

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See Post tags #splitsider #john herrman #why nielsen ratings are inaccurate and why they'll probably stay that way #nielsen #ratings #television